DefinePK

Abstract

This study examines the role of leadership styles, specifically digital and transformational leadership, in fostering innovative work behavior (IWB) among business school faculty within the Asian cultural context. In the post-COVID-19 business environment, innovation and adaptability are critical; however, limited research has explored these dynamics in higher education, particularly in business schools. Data was collected from 525 faculty members across business schools in Rawalpindi and Islamabad using a Likert scale survey. Structural Equation Modeling (SEM) was conducted using AMOS software to analyze the direct and indirect relationships between variables through a two-path model. The findings indicate model fit for perceived model. The hypothesis of direct relationship between IVs and DV are found significantly positive. However, the mediating effects do not support the mediating hypothesis. This research provides valuable insights for policymakers and the Higher Education Commission in promoting innovative work behavior among faculty, thereby strengthening academia-industry collaboration.