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Abstract

Management principles - the collections of plans, policies, strategies, thoughts, philosophies, and practices for achievingand sustaining competitiveness – are critical to the survival, growth, and sustainability of indigenous firms amongst developingcountries. This paper sets to investigate whether the Sun-Tzu and Machiavelli management principles have any relevance on theglobal competitiveness of indigenous firms in Nigeria. Data for the study was garnered through survey design from the managementstaff of selected indigenous firms in Nigeria that have internationalized their operations. SEM AMOS version 28 was used to analyzethe data. The study found that Sun-Tzu's principles of internal environmental appraisal, Sun-Tzu's principles of externalenvironmental appraisal, Sun-Tzu principles of adaptiveness, and Machiavelli's principles of maintaining power have a significantrelationship with indigenous firms’ competitiveness. The study also uncovers that Sun-Tzu's principles of deceptiveness andMachiavelli's principles of manipulation have no significant relationship with the competitiveness of indigenous firms in Nigeria.