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16 Papers found for "Consumer Psychology (16)"

The Paradox of Celebrity Endorsement with Low- Quality Product Promotion: Review of Classical Theories to AI-Era

Anees Shahbaz, Ejaz Ahmed, Faheem Saleh, Faiz Rasul Zaka, Hafiz Muhammad Hanif, Iram Arshad

Journal of Asian Development Studies | 2025

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A Study on Awarness and Effectiveness of Guerrilla Marketing Approach

R. Murugan, U. Safiya Fathima

Journal of Neonatal Surgery | 2025

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From Persuasion to Excess: The Role of Influencer Culture, Social Media Envy, Financial Literacy in Shaping Materialism

Aqsa Nadeem, Palwasha Nasir Abbasi, Zoonish Aziz

Pakistan Social Sciences Review (PSSR) | 2025

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IMPACT OF WORD OF MOUTH ON CONSUMER PURCHASE INTENTION

Saba Anwar Khan

Science International | 2015

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IMPACT OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOR

Zahid Mahmood Zahid

Science International | 2016

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Effect of Celebrity Credibility on Brand Passion and Brand Loyalty

Naveed Alam, Tania Arshad, Zargham Ullah Khan

Global Management Sciences Review (GMSR) | 2024

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Perceived Humorand Purchase Intention:Mediating Role of Attitude towards the Advertisement and Brand

Atif Shahab, Irfan Hameed, Muhammad Babar Khan

The Lahore Journal Of Business | 2020

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Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust

Humyra Dawood

The Lahore Journal Of Business | 2019

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Consumer Behavior Toward Nonlocal Brands

Amina Talat, Anam Rana, Feryal Khan, Sana Azar

The Lahore Journal Of Business | 2014

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A Qualitative Analysis of Pragmatic Presuppositions in Taglines Used by Brands to Persuade Audiences

Aiza Shahid, Atifa Nisa, Eisha Tur Razia, Zamna Sarfraz

Critical Review of Social Sciences and Humanities (CRSSH) | 2024

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