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Title: Perceived Humorand Purchase Intention:Mediating Role of Attitude towards the Advertisement and Brand
Authors: Irfan Hameed, Muhammad Babar Khan, Atif Shahab
Journal: The Lahore Journal Of Business
Publisher: Lahore School of Economics, Lahore
Country: Pakistan
Year: 2020
Volume: 8
Issue: 2
Language: English
DOI: https://doi.org/10.35536/ljb.2019.v8.i2.a3
Abstract is not available for this paper.
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