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8 Papers found for "Celebrity Endorsement (8)"

Impact of Celebrity Endorsement on Consumer’s Perception of Quality

Abdullah Khursheed, Hina Tanzeem, Hira Khan, Mohammad Mairaj

International journal of emerging business and economic trends | 2024

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SOCIAL IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY – A STUDY FROM THE SOAP INDUSTRY IN PAKISTAN

Syed Mudassir Hussain

Benazir research journal of humanities and social sciences | 2022

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Comparative Analysis of Celebrity and Non-Celebrity Advertisement

Ammar Asad, Muhammad Naseem Hayat, Shafaqat Mehmood

Paradigms | 2013

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Impact of Celebrity Credibility on Advertising Effectiveness

Abdullah Niazi, Sadia Aziz, Usman Ghani

Pakistan Journal of Commerce and Social Science | 2013

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IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMERS: A LITERATURE SKINCARE PRODUCTS IN MALAYSIA

Tew Leh Ghee

Science International | 2023

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THE INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMERS’ ATTITUDE AND PURCHASE INTENTION TOWARDS SKINCARE PRODUCTION IN MALAYSIA

Tew Leh Ghee

Science International | 2023

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Effect of Celebrity Credibility on Brand Passion and Brand Loyalty

Naveed Alam, Tania Arshad, Zargham Ullah Khan

Global Management Sciences Review (GMSR) | 2024

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The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth

Farida Saleem

The Lahore Journal Of Business | 2017

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