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THE INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMERS’ ATTITUDE AND PURCHASE INTENTION TOWARDS SKINCARE PRODUCTION IN MALAYSIA

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Title: THE INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMERS’ ATTITUDE AND PURCHASE INTENTION TOWARDS SKINCARE PRODUCTION IN MALAYSIA

Authors: Tew Leh Ghee

Journal: Science International

HEC Recognition History
Category From To
Y 1900-01-01 2005-06-30

Publisher: Publications International, Lahore

Country: Pakistan

Year: 2023

Volume: 35

Issue: 3

Language: English

Categories
Celebrity Endorsement (8) Skincare Products (2) Marketing (5244) Consumer Behavior (2797) Malaysia (170)

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