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2 Papers found for "Mobile Advertising (2)"

The role of SME’s frontlines in mobile advertising based on consumer attitude

Ab Razak Che Hussin, Hatem S. Y. Nabus

ARPN Journal of Engineering and Applied Sciences | 2015

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MEASURING THE DETERMINANTS OF CONSUMER PERCEPTION REGARDING MOBILE ADVERTISING IN PAKISTAN: A COMPARISON BETWEEN PRIVATE AND PUBLIC SECTOR UNIVERSITIES

Farhina Hameed

Science International | 2016

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