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MEASURING THE DETERMINANTS OF CONSUMER PERCEPTION REGARDING MOBILE ADVERTISING IN PAKISTAN: A COMPARISON BETWEEN PRIVATE AND PUBLIC SECTOR UNIVERSITIES

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Title: MEASURING THE DETERMINANTS OF CONSUMER PERCEPTION REGARDING MOBILE ADVERTISING IN PAKISTAN: A COMPARISON BETWEEN PRIVATE AND PUBLIC SECTOR UNIVERSITIES

Authors: Farhina Hameed

Journal: Science International

HEC Recognition History
Category From To
Y 1900-01-01 2005-06-30

Publisher: Publications International, Lahore

Country: Pakistan

Year: 2016

Volume: 28

Issue: 1

Language: English

Categories
Mobile Advertising (2) Marketing (5244) Pakistan Studies (6022) Consumer Behavior (2797) Higher Education (3928)

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