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3 Papers found for "Social Media Influencers (3)"

Exploring Social Media Influencers' Attitudes toward Self-Improvement and Belongingness: The Mediating Role of Virtual Influencer Credibility on Brand Attitude

Ayesha Mehmood, Faiqa Kiran, Saba Abid

Pakistan Social Sciences Review (PSSR) | 2024

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Examining Loyalty of Social Media Influencers - The Effects of Self-Disclosure and Credibility

Che Aniza Che Wel, Kaukab Abid Azhar, Siti Ngayesah Ab. Hamid

Pakistan Journal of Commerce and Social Science | 2024

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Remodeling Digital Marketplace through Metaverse: A Multi-Path Model of Consumer Neuroticism, Parasocial Relationships, Social Media Influencers Credibility, and Openness to Metaverse Experience

Sanan Waheed Khan, Syed Hassan Raza, Umer Zaman

Pakistan Journal of Commerce and Social Science | 2022

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