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Remodeling Digital Marketplace through Metaverse: A Multi-Path Model of Consumer Neuroticism, Parasocial Relationships, Social Media Influencers Credibility, and Openness to Metaverse Experience

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Title: Remodeling Digital Marketplace through Metaverse: A Multi-Path Model of Consumer Neuroticism, Parasocial Relationships, Social Media Influencers Credibility, and Openness to Metaverse Experience

Authors: Sanan Waheed Khan, Syed Hassan Raza, Umer Zaman

Journal: Pakistan Journal of Commerce and Social Science

HEC Recognition History
Category From To
X 2023-07-01 2024-09-30
X 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Johar Education Society Pakistan

Country: Pakistan

Year: 2022

Volume: 16

Issue: 3

Language: English

DOI: https://hdl.handle.net/10419/266379

Categories
Metaverse (7) Social Media Influencers (3) Marketing (5244) Consumer Behavior (2797) Neuroscience (2040)

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