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Impact of Sensory Marketing on Purchase Intention: MediatedRole of Sensory Experience and Moderated Role of SwitchingCost

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Title: Impact of Sensory Marketing on Purchase Intention: MediatedRole of Sensory Experience and Moderated Role of SwitchingCost

Authors: F. Ahmad, A. Shoaib

Journal: Jinnah Business Review

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30

Publisher: Jinnah Business Research Center

Country: Pakistan

Year: 2022

Volume: 10

Issue: 1

Language: English

Categories
Psychology (26534) Marketing (5244) Consumer Behavior (2797) Sensory Studies (4) Business Administration (6825)

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