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The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment


Article Information

Title: The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment

Authors: Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir, Syed Muhammad Fahim

Journal: The Lahore Journal Of Business

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Lahore School of Economics, Lahore

Country: Pakistan

Year: 2021

Volume: 9

Issue: 2

Language: English

DOI: 10.35536/ljb.2021.v9.i2.a2

Categories

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