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Impact of Green Advertising on Consumer Purchase Intentions in the Beverage Industry: The Moderating Role of Product Quality

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Title: Impact of Green Advertising on Consumer Purchase Intentions in the Beverage Industry: The Moderating Role of Product Quality

Journal: International Journal of Experiential Learning & Case Studies

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30

Publisher: Institute of Business Management, Karachi

Country: Pakistan

Year: 2024

Volume: 9

Issue: 2

Language: English

Categories
Purchase Intentions (9) Marketing (5244) Consumer Behavior (2797) Green Marketing (20) Advertising (479)

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