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Attitude toward Nudity and Advertising in General through the Mediation of Offensiveness and Moderation of Cultural Values: Evidence from Pakistan and the United States

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Title: Attitude toward Nudity and Advertising in General through the Mediation of Offensiveness and Moderation of Cultural Values: Evidence from Pakistan and the United States

Authors: Afia Khalid, Raheel Amir Awan, Faisal Qadeer, Zara Saeed, Rizwan Ali

Journal: Pakistan Journal of Commerce and Social Science

HEC Recognition History
Category From To
X 2023-07-01 2024-09-30
X 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Johar Education Society Pakistan

Country: Pakistan

Year: 2023

Volume: 17

Issue: 1

Language: English

DOI: https://hdl.handle.net/10419/270922

Categories
Cultural Values (6) Nudity (1) Attitude (47) Consumer Behavior (2797) Advertising (479)

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