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The Impact of Short Video Ads on Viewers' Attitudes and Purchase Intent

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Title: The Impact of Short Video Ads on Viewers' Attitudes and Purchase Intent

Authors: Yue Zhao, Mohd. Nor Shahizan Ali, Jamaluddin Aziz, Yueshu Luo

Journal: Pakistan Journal of Life and Social Sciences

HEC Recognition History
Category From To
Y 2023-07-01 2024-09-30
Y 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Elite Scientific Forum

Country: Pakistan

Year: 2024

Volume: 22

Issue: 1

Language: English

Categories
Purchase Intention (27) Marketing (5244) Consumer Behavior (2797) Digital Marketing (133) Advertising (479)

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