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Abstract

In today's business world, sustainability has become increasingly significant, influencing strategic choices and impacting overall business results. This paper explores the impact of eco-friendly marketing strategies on reshaping consumer behavior and transforming company approaches in sales management. With eco-conscious consumers seeking transparency, trustworthiness, and sustainable goods, companies are adapting by integrating sustainable practices into their sales and marketing efforts. The article examines how green marketing impacts consumer trust, brand loyalty, and purchasing behavior. This paper emphasizes through a thorough analysis of green marketing impact and purchasing behaviors.